PATRICK KEENAGHAN

908-451-8940 | pkeenaghan@elon.edu

 

EDUCATION

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Elon University, Elon, North Carolina | Graduating May 2023

B.A. in Media Analytics and Strategic Communications, Minors in Economics and English Literature 

GPA: 3.84

Elon Abroad, London, England, United Kingdom | January 2022

Relevant Courses: Communicating Media Insights, Strategic Writing, Strategic Research Methods, Public Relations and Civic Responsibility

 

HONORS & AWARDS

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President’s List Fall 2019, Spring 2020, Fall 2021

Awarded to students with no grade below an A-minus in a minimum of 12 semester hours

Phi Eta Honor Society

The highest academic honor Elon University can bestow on a first-year student

 

SKILLS

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Excellent writer. Published in the Live Oak Communications Blog 

Strong design experience. Proficient in Photoshop, InDesign, Illustrator, and Premiere Pro

Fluent in analytic tools. Excel, Facebook Analytics, Google Analytics, Brandwatch, and Semrush certified

 

RELEVANT EXPERIENCE

Marketing Associate

Shellback Semiconductor Technology

Coopersburg, PA (Remote)

August 2023 - Present

 

• Design and create graphics to promote products and events on social media

• Create detailed product brochures for the sales team to use

• Work with CMO to ensure brand consistency across all materials and channels

• Organize materials in preparation for upcoming industry trade shows

• Report on competitor activity on social channels and trade shows

• Direct photography of company events

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Ad Performance Sales Intern

Audacy Inc. 

New York City, NY

June - August 2022

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• Worked exclusively with Audacy’s podcasts to sell ad space to clients

• Created reports showing current sales performance across all clients

• Monitored and updated changes in podcast impressions and CPM

• Completed vetting requests from prospective advertisers to podcast hosts

• Created presentations to highlight appropriate podcasts for clients

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Social Media Manager

Campus Recreation & Wellness

Elon University 

January 2021 - Present​

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• Manage Campus Recreation & Wellness’ Instagram, Facebook, and Twitter

• Generate and share content to inform and excite Elon University’s community

• Collaborate with a Communications & Marketing Team to produce digital and video content 

• Identify ways to improve reach, engagement, and overall performance

• Increased Instagram followers by 40% (600 new followers) in two years

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Account Executive

Live Oak Communications

Elon University 

February 2022 - Present

 

•  Developed social media content for a local restaurant and animal hospital

• Created over 20 custom Instagram templates to build brand cohesion 

• Researched communication strategies, such as billboard and other outdoor advertisements, and recommended courses of action 

• Created a strategic campaign to promote the restaurant's catering business

• Analyzed a customer survey to learn the current perceptions of the restaurant

• Consulted with clients to develop long-term communication plans and goals

 

Media Analytics Executive

Live Oak Communications

Elon University 

August 2021 - December 2021

 

● Analyzed the success of digital marketing campaigns across Facebook for a local non-profit organization for senior citizens 

● Advised on marketing spend, recommending allocation of dollars based on campaign objectives and channel performance 

● Generated bi-weekly reports to present metrics and analysis to the client

● Completed a competitive analysis report of other local non-profits